Jurnal Hexagro

CORRELATION ANALYSIS OF HOUSEHOLD DEMAND FACTORS WITH THE DEMAND FOR CHICKEN MEAT IN THE RAWA INDAH MARKET, BONTANG MUNICIPALITY

Anisa Ambarwati — 2024-02-01

The fluctuations in the demand for broiler meat in various places are different. Demand is related
to price, income, number of family members, tastes, and location. The study aimed to analyze the
relationship between demand factors, which include cost, income, number of family members,
appetite, and location, with the demand for broiler meat at Rawa Indah Market, Bontang Municipality.
The research was conducted in March - April 2022 at the Rawa Indah Market, Bontang City using
a survey method and standardized chicken meat consumers as respondents. Rawa Indah Market,
Bontang Municipality, was chosen purposively as the research location because it is the primary market.
Determining the number of samples using the calculation of the Cochran formula as many as 70
respondents with the determination of respondents by accidental sampling with the criteria of
Bontang Municipality residents who are shopping aged 18-64 years. The data used in this study are
primary data collected from interviews with consumers in the market using prepared
questionnaires and secondary data collected from BPS Bontang Municipality, East Kalimantan. The data
obtained were analyzed descriptively and quantitatively using Spearman's Rank test analysis
with independent variables including price, income, number of consumers' family members,
tastes, and location, as well as the dependent variable is the amount of demand for broiler chicken
meat. The results showed that price, income, number of family members, tastes, and location
correlated weakly with the demand for broiler meat in Bontang Municipality.

STRATEGY DIGITAL MARKETING AND SUCCESS IN FARMING PLANT CACTUS AND PEPEROMIA AT PT. GRAHA MITRATAMA INNOVASI

Tirta Yoga — 2024-02-08

This research discussed the implementation of digital marketing in cultivating cacti and peperomia plants and its impact on business success. Digital marketing has become essential in promoting cacti and peperomia plants through digital platforms. The research methodology employed in this study includes surveys, interviews, statistical data analysis, case studies, and content observation and analysis. The research findings indicate that digital marketing can enhance brand awareness by creating websites, blogs, and social media platforms that provide comprehensive information about cacti and peperomia plants. Additionally, paid advertising strategies on social media and search engines enable precise market targeting and improve advertising expenditure efficiency. Implementing digital marketing also contributes to the increase in online sales through online stores or marketplaces. Discount and particular promotion strategies prove to be effective in attracting buyer interest and driving conversions. By leveraging SEO strategies, monitoring customer reviews, providing educational content, and using features like live streaming and webinars, cacti and peperomia plant cultivation can successfully implement digital marketing.

EFFICIENCY OF PRODUCTION FACTORS USAGE IN ENVIRONMENTALLY CONSCIOUS POTATO FARMING IN KARANGREJA DISTRICT, PURBALINGGA REGENCY

Ayu Sitanini — 2024-02-08

The main problem in potato farming is the problem of efficient use of production factors. Efficient use of production factors will determine the size of profits. National-level potato productivity is decreasing from year to year. National-level potato productivity in 2023 will be 19.27 tons/ha. Potato productivity in Karangreja District is 14,715 tonnes/ha, below the national average. The research aimed to describe the environmental conditions in the area due to potato crops and analyze the influence of product factors on productivity and price/allocative efficiency in potato farming in Karangreja District, Purbalingga Regency. The research method used is a survey, which uses simple cluster sampling. The analysis method uses financial analysis methods, and multiple linear regression analysis (Cobb Douglas production function). Seeds, manure, organic fertilizers, pesticides, and the area of land used cannot be increased to increase product per unit area. Physically, the workforce used can still be increased to improve the product. At the price level of potato products of IDR 8,000 and labor wages of IDR 40,000, the use of labor in potato farming in Karangreja District already provides maximum profits

COCOA MARKETING ANALYSIS (Theobroma cacao L.) IN KALIGARANG, KELING DISTRICT, JEPARA REGENCY

Rossi Prabowo — 2024-02-08

The marketing channel is the flow of goods from the producer to the final consumer and in the process it gives rise to marketing costs and the difference between the price received by the producer and that paid by the final consumer or what is commonly called the marketing margin. This research aims to determine the total costs, revenues and income of farming. cocoa in Kaligarang, Keling District, Jepara Regency. Knowing the cocoa marketing channels in Kaligarang, Keling District, Jepara Regency and knowing the marketing margin, the share received by producers (farmer's share) and the efficiency of cocoa marketing in Kaligarang Village, Keling District, Jepara Regency. The method used in this research is a quantitative descriptive method. Sampling of respondents using the census method from one Cacao farmer group. The research results show that there are 2 (two) types of marketing channels, namely type 1 starting from the producer to the middleman and to the final consumer with a marketing margin of IDR 6,000 Farmer share is 76.92% and the efficiency value is 1.89%, while type 2 marketing starts from producers to collecting traders then to wholesalers and finally to final consumers with a marketing margin of IDR 9,000,- farmer's share value is 68.96% and efficiency value is 2.31%.

KNOWLEDGE LEVEL OF NU MA'RUF KUDUS HIGH SCHOOL STUDENTS REGARDING COMPOST FERTILIZER TO SUPPORT SUSTAINABLE AGRICULTURAL EFFORTS

M. Aris Pujiyanto — 2024-02-08

The waste problem is one of the big challenges faced by communities throughout the world. The environmental impacts of the waste problem include water and air pollution, ecosystem damage, and reduction of natural resources. This research aims to analyze the level of knowledge of NU Ma'ruf Kudus High School students about compost fertilizer, the manufacturing process, and the benefits of compost fertilizer. The research method used is descriptive analysis using a questionnaire as a data collection tool. The respondents of this research were 30 class XII students of SMA NU Ma'ruf Kudus. The data analysis used is a Likert scale. The research results showed that the level of students' knowledge about compost fertilizer, the manufacturing process and its benefits increased after being given education. Most students have a good understanding of the concept of compost fertilizer and its benefits in sustainable agriculture. These findings indicate that there is still a need to improve education and counseling about compost fertilizer in schools, as well as its important role in increasing students' awareness of environmental issues and sustainable agriculture. This research contributes to the understanding of students' level of knowledge regarding compost fertilizer and highlights the importance of education about sustainable agricultural practices at the secondary education level. Further efforts can be made to increase students' understanding of compost and its impact on the environment and agriculture. With a better understanding of compost, students can become agents of change who play a role in protecting and caring for our environment, as well as supporting more sustainable agriculture.

LEADING COMMODITIES AND COMPETITIVENESS AGRICULTURAL SECTOR OF WEST PASAMAN DISTRICT

Syahrial — 2024-02-10

The Agricultural Sector is the dominant business sector in gross regional domestic product (GRDP) in improving the economy of West Pasaman Regency. This research aims to 1) analyze essential superior commodities, 2) analyze the economic competitiveness of the agricultural sector in West Pasaman Regency, and 3) analyze trends in superior commodities in the future. The analytical tools used are Location Quotient, Localization Quotient, Specialization Quotient, Shift Share, and Dynamic Location Quotient. The results showed that 1) West Pasaman Regency had 40 percent of the 15 commodities base commodities, 2) the food crops, horticulture, and plantation subsector had competitors with increased growth, and 3) there are 47 percent of the 15 commodities with potential and future trends. The West Pasaman Regency government must also look at what factors support several commodities, such as commodities that are not basic, not developed, or underdeveloped, so that these commodities in the future can compete and become prime commodities in the region so that they can encourage regional growth and economics.

RESPIRATION PATHWAYS AND ECONOMIC ASPECT OF BARLEY (Hordeum vulgare). A REVIEW

Farhan Ahmad — 2024-02-08

Respiration is one of the most critical processes in the growth, development, and overall production of barley's iconic cereal crop (Hordeum vulgare L.). The complex molecular processes, complex regulatory systems, and ecological significance of barley respiration are all explored in this article. The analysis includes key data from the literature, covering topics such as metabolic pathways, water activity conditions, and regulatory elements affecting barley respiration. The study's objectives are gaining knowledge about barley respiration, understanding biochemical and molecular mechanisms, looking into regulatory pathways, emphasizing the value of agriculture, and identifying knowledge gaps. With a focus on providing insights for crop management, stress tolerance, supporting economic aspects, and sustainable agriculture in the face of global issues, this review seeks to advance our understanding of barley respiration and develop economical valuation.