sari dewi, lati and Falah, A.S. 2023. THE INFLUENCE OF PRODUCT VARIATION AND PACKAGING ON PURCHASE DECISIONS OF KEFIR FERMENTED MILK HOME INDUSTRY AT TASIKMALAYA. Jurnal Hexagro. 7, 1 (Feb. 2023), 72–84. DOI:https://doi.org/10.36423/hexagro.v7i1.1146.