Analyzing the Effect of Product Completeness in marketing
DOI:
https://doi.org/10.36423/jumper.v6i2.1521Keywords:
Kelengkapan Produk, Keputusan Pembelian, KonsumenAbstract
This study aims to find out an empirical of: 1) Completeness of products at Mega Baja Iron Shop Tasikmalaya. 2) Purchasing decisions at Mega Baja Iron Shop Tasikmalaya. 3) The Effect of Product Completeness on Purchasing Decisions at Mega Baja Iron Shop Tasikmalaya.The research method used in this study is a descriptive method with a quantitative approach. Responden in the study was 96 people. The results of this study show that: 1) The interpretation of product completeness at Mega Baja Iron Shop Tasikmalaya is considered good. 2) The interpretation of the interpretation of the purchasing decision at Mega Baja Iron Shop Tasikmalaya considered very good. 3) Product completeness affects purchasing decisions at Mega Baja Iron Shop Tasikmalaya
References
Adi, N. P., & Kurniawan, Y. (2018). Meningkatkan Higher Order Thinking Skill Dan Sikap Terbuka Melalui Media Pembelajaran Android. Journal Of Komodo Science Education, 1(01)
Agustian, E., Sujana. 2013. Pengaruh labelisasi halal terhadap keputusan pembelian konsumen. Jurnal Ilmiah Manajemen Kesatuan, Vol. 1 No. 2
Akdon, Riduwan, Falah. 2013. Rumusan dan Data dalam Aplikasi Statistika. Penerbit Alfabeta. Bandung.
Arikunto, S. 2019. Prosedur Penelitian. Jakarta: Rineka cipta.
Arikunto, & Suharsimi. (2016). Prosedur Penelitian Suatu Pendekatan Praktik. Rineka Cipta.
Assauri, S. (n.d.). Manajemen Pemasaran. Raja Grafindo.
Astuti, M. dan A. R. A. (2020). Pengantar Manajemen Pemasaran. Deepublish.
Endah Saptutyningsih dan Esty Setyaningrum. 2019. Penelitian kuantitatif Metode dan Analisis . Yogyakarta: Gosyen Publishing.
Firmansyah, M. Anang. 2018. Perilaku Konsumen (Sikap dan Pemasaran). Yogyakarta: CV Budi Utama.
Hery. (2019). Manajemen Pemasaran. PT.Gramedia.
Ridwan. (2004). Belajar Mudah Penelitian untuk Guru-Karyawan dan Peneliti Pemula. Alfabeta.
Rois Aminullah, Akhmad Suharto, Tatit Diansari 2019. ”Dampak Harga, Lokasi, Dan Kelengkapan Produk Terhadap Keputusan Pembelian” Jurnal Penelitian Ipteks Vol. 4 NO. 2 JULI 2019 P-ISSN:2459-9921 EISSN:2528-057 HAL: 188-197
Santoso, TM. 2017. Tinjauan Umum Pasar. Tersedia dalam : http://e-journal.uajy.ac.id
Siregar, N., & Rini, Q. K. 2019. Regulasi Diri Dan Impulsive Buying Terhadap Produk Fashion Pada Remaja Perempuan Yang Berbelanja Online. Jurnal Psikologi, 12(2), 213–224. Retrieved from https://ejournal.gunadarma.ac.id/index.php/psiko/article/view/2445
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (2nd ed.). Alfabeta.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 lati sari dewi
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be transferred to Jurnal Ekonomi Perjuangan (JUMPER)
This is an open-access journal in accordance with the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license.
This permits users to:
Share - copy and redistribute the material in any medium or format
Adapt - remix, transform, and build upon the material for any purpose, even commercially
Under the following terms:
Attribution - You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
ShareAlike - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.