Analyzing the Effect of Product Completeness in marketing

Authors

  • lati sari dewi STIE Latifah Mubarokiyah

DOI:

https://doi.org/10.36423/jumper.v6i2.1521

Keywords:

Kelengkapan Produk, Keputusan Pembelian, Konsumen

Abstract

This study aims to find out an empirical of: 1) Completeness of products at Mega Baja Iron Shop Tasikmalaya. 2) Purchasing decisions at Mega Baja Iron Shop Tasikmalaya.  3) The Effect of Product Completeness on Purchasing Decisions at Mega Baja Iron Shop Tasikmalaya.The research method used in this study is a descriptive method with a quantitative approach.  Responden in the study was 96 people. The results of this study show that: 1) The interpretation of product completeness at Mega Baja Iron Shop Tasikmalaya is considered good. 2) The interpretation of the interpretation of the purchasing decision at Mega Baja Iron Shop Tasikmalaya considered very good. 3) Product completeness affects purchasing decisions at Mega Baja Iron Shop Tasikmalaya

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Published

2024-11-21

Issue

Vol. 6 No. 2 (2024): Jurnal Ekonomi Perjuangan (JUMPER) ( In Press)

Section

Articles

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Copyright (c) 2024 lati sari dewi

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