TRANSFORMASI LAYANAN SAMSAT: MENAKAR DAMPAK KUALITAS PELAYANAN TERHADAP KEPUASAN WAJIB PAJAK KENDARAAN BERMOTOR DI TASIKMALAYA
DOI:
https://doi.org/10.36423/jumper.v7i1.2053Keywords:
Quality of Service , taxpayer, satisfactionAbstract
The purpose of this research is to find out and analyze the Quality of Service Against Satisfaction of Taxpayers in Payment of Motorized Vehicle Taxes in Samsat, Tasikmalaya Regency. The research method used is descriptive method with quantitative approach. Data collection techniques using interviews, questionnaires, and literature studies. The sampling technique by determining the sample to be taken using the formula proposed by Sugiyono. Based on the results of the study, it is known that the Quality of Service Against Satisfaction of Taxpayers in Paying Taxes on Motorbikes in Samsat Sub-District of Tasikmalaya prefers to agree to the satisfaction of taxpayers. Quality of Service Against Satisfaction Taxpayers are tested using the t test results of a significant correlation and based on F test Quality of Service also has a significant effect on Satisfaction of Taxpayers in Payment of Motorized Taxes on Samsat Tasikmalaya Regency
References
Alma, (2010) , Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Cetakan. 5. CV Alfabeta.
Arikunto, (2010), Metodologi Penelitian. Jakarta. Aryani. Penerbit PT. Rineka Cipta.
Assauri, (2011), Manajemen Pemasaran : Dasar, Konsep dan Strategi. Jakarta: Penerbit : Gramedia Pustaka Utama,
Cornelia. (2012). Analisa Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan di Laundry 5asec Surabaya. Skripsi.
D dan Rosinta. F. (2010). Pengaruh kualitas Layanan Terhadap Kepuasan Pelanggan Dalam Membentuk Loyalitas Pelanggan. Jurna Ilmu Administrasi dan Organisasi.Vol.17.No.2.
Dinawan, (2010), Analisis faktor-faktor yang mempengaruhi keputusan pembelian (studi kasus pada konsumen Yamaha Mio PT Harpindo Jaya. Semarang). Jurnal Penelitian.
Edvardsson, et al., (2010), The effects of satisfaction and loyality on profits and growth : products versus services”, Total Quality Managemen, Vol. 11 (7) : pp. 917-927.
Hurriyati, (2010), Bauran Pemasaran Jasa dan Loyalitas Konsumen. Bandung : Alfabeta.
Ika P, (2009), Mananajemen Pemasaran dan Pemasaran Jasa, Bandung: Alfabeta Kotler dan Armstrong, 2008, Prinsip-prinsip Pemasaran, Jilid 1. Erlangga, Jakarta.
Kotler. Philip. (2010). Manajemen Pemasaran Jilid 1 (11th ed.). PT. Indeks: Jakarta.
Kurniasih. (2012). Pengaruh harga dan kualitas pelayanan terhadap loyalitas pelanggan melalui variabel kepuasan (Studi Pada Bengkel Ahass 0002- Astra Motor Siliwangi Semarang). Skripsi
Lamarto, (2009), Azas-azas Marketing, Jakarta: Edisi Ketiga. Erlangga,
Sabran, (2010), Pemasaran Bank. Jakarta : Kencana Prenada Media Group Sistaningrum, (2010), Intisari Pemasaran dan Unsur-Unsur Pemasaran. Edisi Ketiga, Penerbit
Sudaryana,Bambang (2017). Metode penelitian, edisi 1. Yogyakarta: CV,Budi utama.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Ramdani Al Falah Ramdani, Muhamad Zulfikar Bintang Satrio, Yudi Setia Rachmanda, Aldy Agustiana, Dede Riswandi

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be transferred to Jurnal Ekonomi Perjuangan (JUMPER)
This is an open-access journal in accordance with the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license.
This permits users to:
Share - copy and redistribute the material in any medium or format
Adapt - remix, transform, and build upon the material for any purpose, even commercially
Under the following terms:
Attribution - You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
ShareAlike - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.