Pengaruh Pengalaman Pelanggan Herbalife Ciamis Pada Pembelian Ulang

Authors

  • Sri Nurfatwa STIE Latifah Mubarokiyah
  • Hendi Sobari STIE Latifah Mubarokiyah

DOI:

https://doi.org/10.36423/jumper.v6i2.2080

Keywords:

Costumer Experience, Repurchase Intention

Abstract

How customer experience influences repeat purchases of Herbalife Ciamis is the subject of this research. This research used a quantitative descriptive method with 35 respondents. The data used is primary and secondary. Simple regression analysis is used as an analytical tool. The research results show that: 1. Herbalife Ciamis Customer Experience shows a score of 2,215 in the interval 2,058 to 2,450, which is in the very good classification; 2. Repurchase shows a score of 1,258 in the interval 1,176 to 1,400, which is in the very good classification; and 3. The influence of customer experience on repeat purchases at Herbalife Ciamis has a significant influence with a value of 30.4 percent. Apart from that, other factors contribute

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Published

2025-01-06

Issue

Vol. 6 No. 2 (2024): Jurnal Ekonomi Perjuangan (JUMPER)

Section

Articles

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Copyright (c) 2025 Sri Nurfatwa, Hendi Sobari

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