SOCIAL MEDIA STRATEGIES: THE SECRET TO BOOSTING SALES AT COFFEESHOP
DOI:
https://doi.org/10.36423/jumper.v7i2.2097Keywords:
Social Media Sharing, Sales Volume, MarketingAbstract
This study aims to analyze the influence of social media sharing on increasing sales volume at a coffeeshop. Using a quantitative descriptive method, the study involved 96 respondents selected through an accidental sampling technique. The results show that social media sharing significantly impacts sales volume, with a coefficient of determination of 63.8%. Social media sharing falls into the good category, with the highest score attributed to providing interactive videos, while the lowest score was for organizing online events. Sales volume is also classified as good, with the highest score on reasonable pricing and the lowest on the lack of discounts. It is recommended that the coffeeshop organize online events and offer promotional discounts to attract more customers.
References
Daftar Pustaka
Al-Khatib, I. (2016), A System Dynamics Approach for Hospital Waste Management In A City A Developing Country: The Case of Nablus. Palestine.
Arrias, Julio Cesas, Diana Alvarado, and Manuel Calderon. (2019). "Pengaruh Media Sosial Instagram Terhadap Omzet Penjualan,".
Dianti, Yira. (2017). ” Angewandte Chemie International Edition.
Hulu, Budieli, Yohanes Dakhi, and Erasma F Zalogo. (2021). “Pengaruh Strategi Pemasaran Terhadap Volume Penjualan Pada Ud.Mitra Kecamatan Amandraya.” Jurnal Riset Manajemen Dan Binsis.
Indriastuti, P. W. (2019). Pengaruh Media Soial Terhadap Volume Penjualan Usaha Kecil dan Menengah (Studi Pada Pengrajin Tas dan Koper di Desa Kludan, Tanggulangin Sidoarjo).
Josiah, Trisnowati, Maria Elina, and Alina Santika. (2023). “Pengaruh Sosial Media Terhadap Volume Penjualan Pada PT. Centerpoint Putra Sejahtera Lampung Selama Pandemi Covid19.” Jurnal Manajemen Mandiri Saburai (JMMS).
Kotler,P. (2016). Manajemen Pemasaran. Jakarta : Erlangga.
Kotler, Philip dan Kevin Lane Keller. (2016). Manajemen Pemasaran edisi 12 Jilid 1 & 2. Jakarta: PT. Indeks.
Miyas Saroh, Siti, Ayis Crusma Fradani, and Sujiran. (2022). “Pengaruh Media Sosial Terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan Indry Kitchen.” Jurnal Pendidikan Edutama.
Nandan Limakrisna. (2017). Manajemen Pemasaran : Teori dan Aplikasi. Jakarta : Mitra Wacana Media.
Nasrullah, Rull. (2015). Media Sosial : Perspektif Komunikasi, Budaya, dan Sosioteknologi. Bandung ; Simbiosa Rekatama Media.
Novita Dewi. (2020). “Pengaruh Kualitas Produk Dan Promosi Produk Terhadap Keputusan Pembelian Lem Kuning Lamtek(Studi Kasus Pada Konsumen Pt. Mitra Forindo Sejahtera).” Fakultas Bisnis Universitas Buddhi Dharma Tangerang.
Novitasari, Devi, Fakultas Ekonomi, Universitas Nusantara, Pgri Kediri, Jl Kh, Achmad Dahlan, No Kediri, and Jawa Timur. (2021). “Upaya Peningkatan Volume Penjualan Di Masa Pandemi Covid-19 Melalui Optimalisasi Promosi, Harga, Dan Saluran Distribusi Pada Pusat Oleh- Oleh Gudange Tahu Takwa.” Penelitian Manajemen Terapan.
Pranata.S.Pd.,M.M, Sungguh Ponten. (2023). “Peranan Media Sosial Terhadap Penigkatan Omset Umkm (Studi Kasus Penjualan Pakaian Bekas Di Pajak Melati Tg.Anom).” Jurnal Mahkota Bisnis.
Puspitarini, Dinda Sekar, and Reni Nuraeni. (2019). “Pemanfaatan Media Sosial Sebagai Media Promosi.” Jurnal Common.
Putri, Gitty Anisa, Fitri Ayu Nofirda, and Dede Iskandar Siregar. (2023). “Pengaruh Sosial Media Dan Harga Terhadap Minat Beli Konsumen (Studi Konsumen Pengguna Instagram Di Pekanbaru).” Ilmliah Mahasiswa Merdeka.
Richard Oliver ( dalam Zeithml., dkk 2018 ). (2021). “Angewandte Chemie International.” Angewandte Chemie International Edition.
Romdonny, J, and M L N Rosmadi. (2018). “Peran Media Sosial Dalam Mendukung Pemasaran Produk Organisasi Bisnis. Ikraith Ekonomika.
Samsudin, Sadili H. (2018). Manajemen Sumber Daya Manusia. Cetakan Ketiga.
CV. Pustaka Setia. Bandung
Sugianto Putri, Citra. (2018). “Pengaruh Media Sosial Terhadap Keputusan Pembelian Konsumen Cherie Melalui Minat Beli.” Performa : Jurnal Manajemen Dan Start-Up Bisnis.
Sugiyono. (2016) Metode statistik Bandung : Tarsito
Sugiyono. (2017). Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung Alfabeta.
Sugiyono. (2018). Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung Alfabeta.
Sugiyono. (2019). Metode penelitian, kuantitatif, kualitatif, dan R&D. Edisi Kedu. Bandung: ALFABETA.
Sutriyani. (2019). “Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Konsumen Pada Pt . Kumala Celebes Motor ( Mazda Makassar ).”
Swastha, B. (2020). Manajemen Penjualan (ketiga). BPFE-YOGYAKARTA.
Tâm, Trung. (2016). “Indikator Media Sosial” .
Wahyu Susanto, Danis. (2023). “Universitas Dharmawangsa 182 Pengaruh Media Sosial Dalam Meningkatkan Omzet Penjualan Pada UKM Dapur Julie Depok”.
Waliyudin Azhar, Satrio, Achmad Fauzi, Reynaldo Ghifari Putra Yuntama, Belva Yulivio Estiawan, Muhammad Yusuf Fito Pratama Putra, Muhammad Ramdan, and Muhammad Andika. (2023). “Pengaruh Social Media Dan Search Engine Terhadap Peningkatan Penjualan UMKM.” Jurnal Manajemen Pendidikan Dan Ilmu Sosial .
Downloads
Published
Issue
Section
License
Copyright (c) 2025 lati sari dewi, Adi Anugrah L.H
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be transferred to Jurnal Ekonomi Perjuangan (JUMPER)
This is an open-access journal in accordance with the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license.
This permits users to:
Share - copy and redistribute the material in any medium or format
Adapt - remix, transform, and build upon the material for any purpose, even commercially
Under the following terms:
Attribution - You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
ShareAlike - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
