ANALISIS PERILAKU INVESTASI DITINJAU DARI BEHAVIORAL INTENTION DAN FINANCIAL LITERACY

Authors

  • Viska Putria Ananda Universitas Cipasung Tasikmalaya
  • Dheri Febiyani Lestari
  • Della Apriani
  • Muhamad Zulfikar Bintang Satrio

Keywords:

Behavioral Intention, Financial Literacy, Investment Behavior.

Abstract

 The objectives of this study was to determine and analyze the description of behavioral intention, financial literacy, and investment behavior in Generation Z in Tasikmalaya City, as well as the influence of behavioral intention and financial literacy on investment behavior in Generation Z in Tasikmalaya City. The research method used in this study is the survey method, while the types of data used in this study are primary data and secondary data. The object of this study is Generation Z investors in Tasikmalaya City, with a research sample of 100 respondence and using sampling technique the non-probability sampling method. The data analysis technique used is multiple regression analysis. The results of the study indicate that behavioral intention, financial literacy, and investment behavior in Generation Z in Tasikmalaya City are included in the good category. The test results prove that behavioral intention and financial literacy simultaneously and partially have a significant effect on investment behavior in Generation Z in Tasikmalaya City.

 

References

Achmadi, R., Nuigroho, A. A., & Santoso, D. (2024). Thei Eiffeict of Beihavioral Inteintion on Inveistmeint Deicision Making Among Youing Inveistors. Jouirnal of Beihavioral Financei Stuidieis, 5(1), 45–58.

Ajzein, I. (1991). Thei theiory of planneid beihavior. Organizational Beihavior and Huiman Deicision Proceisseis, 50(2), 179–211.

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Published

2025-12-24

Issue

Vol. 7 No. 2 (2025): Jurnal Ekonomi Perjuangan (JUMPER)

Section

Articles

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Copyright (c) 2025 Viska Putria Ananda, Dheri Febiyani Lestari, Della Apriani, Muhamad Zulfikar Bintang Satrio

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