ANALISIS PENGARUH TIKTOKSHOP TERHADAP PENINGKATAN MINAT BERWIRAUSAHA MAHASISWA (STUDI KASUS PADA MAHASISWA FEB UNM)

Authors

  • Radysa Puteri Maharani Universitas Negeri Makassar
  • A.Azzahra Asri Irwanti Universitas Negeri Makassar
  • Nurul Ida Ariqah Universitas Negeri Makassar
  • Abdullah Mubarak Universitas Negeri Makassar
  • Jibriyanti Jibriyanti Universitas Negeri Makassar
  • Nursanti Nursanti Universitas Negeri Makassar
  • Andi Fazlur Rahman Ali Universitas Negeri Makassar

DOI:

https://doi.org/10.36423/jumper.v7i2.2539

Keywords:

Tiktok Shop, Entrepreneurial Interest

Abstract

This study aims to evaluate the impact of TikTok Shop as an e-commerce platform on entrepreneurial interest among students of the Faculty of Economics and Business, Makassar State University (FEB UNM). The method used is a quantitative approach with simple linear regression analysis, where data is collected through questionnaires from active students of FEB UNM. The results showed that TikTok Shop has a significant positive influence on entrepreneurial interest with a coefficient of determination of 77%. This study also confirms the importance of increasing digital literacy and using TikTok Shop for business. Hopefully, the results of this study can provide practical information for students and theoretical contributions to the development of entrepreneurship studies. Suggestions for future research include further exploration of the long-term impact of TikTok Shop on the sustainability of students' businesses.

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Published

2026-01-05

Issue

Vol. 7 No. 2 (2025): Jurnal Ekonomi Perjuangan (JUMPER)

Section

Articles

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Copyright (c) 2026 Radysa Puteri Maharani, A.Azzahra Asri Irwanti, Nurul Ida Ariqah, Abdullah Mubarak, Jibriyanti Jibriyanti, Nursanti Nursanti, Andi Fazlur Rahman Ali

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