ANALISIS DAYA TARIK INDUSTRI KERAJINAN RAJAPOLAH MELALUI PORTER FIVE FORCES

Authors

  • Arif Arif Universitas Perjuangan Tasikmalaya
  • Gian Riksa Wibawa Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.36423/jumper.v3i2.904

Abstract

Every company is basically faced with a situation to continue to innovate, both in terms of
products, services or distribution. Increasing competition requires companies to continue to
optimize their market share in an effort to achieve maximum performance. The purpose of this
research is to see what strategies can be developed by CV Yukka Handicraft and to measure how
attractive an industry is through the Porter Five Force method. This type of research is a
qualitative research with data collection techniques from interviews and questionnaires. Based on
the results of this study, it is known that the attractiveness of the handicraft industry in Rajapolah
is still quite attractive, where there are about 25-35 companies in this industry and as many as
60% are still using the conventional sales system. The results of this study indicate that CV Yukka
Handicarft can still increase the potential of its business strategy in terms of consumer loyalty and
online sales systems.

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Published

2021-11-09

Issue

Vol. 3 No. 2 (2021): Jurnal Ekonomi Perjuangan (JUMPER)

Section

Articles

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