THE EFFECT OF PRODUCT QUALITY ON CONSUMER SATISFACTION OF DAIRY COW MILK IN KSU KARYA NUGRAHA, KUNINGAN REGENCY

Penulis

  • Lati Sari Dewi Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah Tasikmalaya
  • H. Agoes Hari Edy Wibowo Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah Tasikmalaya
  • Willy Adam Hermawan Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah Tasikmalaya

DOI:

https://doi.org/10.36423/hexagro.v8i2.1519

Abstrak

This study aimed to determine the effect of product quality on consumer satisfaction of dairy cow's milk at KSU Karya Nugraha, Kuningan Regency. The research method used is a descriptive approach with quantitative research methods. The sample used was 96 respondents, who took the sample using the lameshow formula. SPSS V.26 Software for Windows assisted in this research. The results of this study indicate that KSU Karya Nugraha's product quality is good, KSU Work Nugraha's customer. satisfaction is reasonable, and product quality influences customer satisfaction at KSU Work Nugraha.

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Diterbitkan

2024-08-31

Cara Mengutip

Dewi, L. S., Wibowo, H. A. H. E., & Hermawan, W. A. (2024). THE EFFECT OF PRODUCT QUALITY ON CONSUMER SATISFACTION OF DAIRY COW MILK IN KSU KARYA NUGRAHA, KUNINGAN REGENCY. Jurnal Hexagro, 8(2), 94–103. https://doi.org/10.36423/hexagro.v8i2.1519

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