PERCEPTION AND PREFERENCES OF GOAT BREEDERS TOWARD LIVESTOCK INSURANCE
DOI:
https://doi.org/10.36423/hexagro.v5i1.572Abstract
Tulisan ini mengkaji persepsi dan preferensi peternak kambing terhadap produk asuransi ternak. Responden penelitian adalah anggota Kelompok Tani Ternak Manunggal IV Kabupaten Semarang, Propinsi Jawa Tengah. Analisis deskriptif digunakan untuk menggambarkan variabel persepsi tentang asuransi ternak. Analisis Konjoin digunakan untuk mengkaji preferensi peternak kambing terhadap produk asuransi ternak berdasarkan 3 atribut. Penelitian menemukan bahwa peternak kambing memiliki persepsi negatif terhadap produk asuransi ternak. Hasil penelitian menunjukkan bahwa atribut premi asuransi fleksibel, penggantian akibat wabah dan proses klaim kurang dari 1 bulan merupakan utilitas preferensi terbaik. Biayapremi asuransi merupakan faktor terpenting dalam produk asuransi ternak. Kata kunci:Analisis Konjoin, asuransi ternak, preferensi.References
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