ANALYSIS OF THE INFLUENCE OF SERVICE, PRICE, AND LOCATION ON CONSUMER SATISFACTION AT THE MIE GACOAN PAJAJARAN, BOGOR CITY

Authors

  • Doni Sahat Tua Manalu IPB University, Vocation School
  • Asrisah Nurindra IPB University, Vocation School
  • Chintya Kenisah Gultom IPB University, Vocation School
  • Revian Alif Maulana IPB University, Vocation School
  • Rohimah Rohimah IPB University, Vocation School
  • Muhammad Rizky Firmansyah Hs Chandra Praja IPB University, Vocation School

DOI:

https://doi.org/10.36423/hexagro.v8i2.1604

Abstract

Gacoan Noodles is a business that provides a menu of spicy noodles at different levels. Gacoan Noodles has 255 branches spread across 15 major cities in Indonesia. These spicy noodles are increasingly popular in society, especially among young people, so many eating places have sprung up that provide food like Gacoan noodles. The objectives of this research are: (1) to analyze the factors that influence consumer satisfaction with Gacoan Noodle Pajajaran, Bogor City, (2) to analyze the influence of service, price, and location on consumer satisfaction with Gacoan Noodles Pajajaran, Bogor City. The analytical method used is the Multiple Linear Regression and Classical Assumption Test. The results of the study concluded that (1) Service, price, and location have an influence on consumer satisfaction at Gacoan Noodles Pajajaran, Bogor City, (2) The influence of service and location has a significant influence on consumer satisfaction, while the influence of price has no significant influence.

Author Biographies

Doni Sahat Tua Manalu, IPB University, Vocation School

Agribusiness Management Study Program

Asrisah Nurindra, IPB University, Vocation School

Agribusiness Management Study Program

Chintya Kenisah Gultom, IPB University, Vocation School

Agribusiness Management Study Program

Revian Alif Maulana, IPB University, Vocation School

Agribusiness Management Study Program

Rohimah Rohimah, IPB University, Vocation School

Agribusiness Management Study Program

Muhammad Rizky Firmansyah Hs Chandra Praja, IPB University, Vocation School

Agribusiness Management Study Program

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Published

2024-08-31

How to Cite

Manalu, D. S. T., Nurindra, A., Gultom, C. K., Maulana, R. A., Rohimah, R., & Praja, M. R. F. H. C. (2024). ANALYSIS OF THE INFLUENCE OF SERVICE, PRICE, AND LOCATION ON CONSUMER SATISFACTION AT THE MIE GACOAN PAJAJARAN, BOGOR CITY. Jurnal Hexagro, 8(2), 153–164. https://doi.org/10.36423/hexagro.v8i2.1604

Issue

Vol. 8 No. 2 (2024): Jurnal Hexagro

Section

Articles

License

Copyright (c) 2024 Asrisah Nurindra, Chintya Kenisah Gultom, Muhammad Rizky Firmansyah Hs Chandra Praja, Rohimah Rohimah, Revian Alif Maulana, Doni Sahat Tua Manalu

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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