ANALYSIS OF THE INFLUENCE OF SERVICE, PRICE, AND LOCATION ON CONSUMER SATISFACTION AT THE MIE GACOAN PAJAJARAN, BOGOR CITY

Penulis

  • Doni Sahat Tua Manalu IPB University, Vocation School
  • Asrisah Nurindra Institut Pertanian Bogor
  • Chintya Kenisah Gultom IPB University, Vocation School
  • Revian Alif Maulana IPB University, Vocation School
  • Rohimah Rohimah IPB University, Vocation School
  • Muhammad Rizky Firmansyah Hs Chandra Praja IPB University, Vocation School

DOI:

https://doi.org/10.36423/hexagro.v8i2.1604

Abstrak

Gacoan Noodles is a business that provides a menu of spicy noodles at different levels. Gacoan Noodles has 255 branches spread across 15 major cities in Indonesia. These spicy noodles are increasingly popular in society, especially among young people, so many eating places have sprung up that provide food like Gacoan noodles. The objectives of this research are: (1) to analyze the factors that influence consumer satisfaction with Gacoan Noodle Pajajaran, Bogor City, (2) to analyze the influence of service, price, and location on consumer satisfaction with Gacoan Noodles Pajajaran, Bogor City. The analytical method used is the Multiple Linear Regression and Classical Assumption Test. The results of the study concluded that (1) Service, price, and location have an influence on consumer satisfaction at Gacoan Noodles Pajajaran, Bogor City, (2) The influence of service and location has a significant influence on consumer satisfaction, while the influence of price has no significant influence.

Biografi Penulis

Doni Sahat Tua Manalu, IPB University, Vocation School

Agribusiness Management Study Program

Asrisah Nurindra, Institut Pertanian Bogor

Agribusiness Management Study Program

Chintya Kenisah Gultom, IPB University, Vocation School

Agribusiness Management Study Program

Revian Alif Maulana, IPB University, Vocation School

Agribusiness Management Study Program

Rohimah Rohimah, IPB University, Vocation School

Agribusiness Management Study Program

Muhammad Rizky Firmansyah Hs Chandra Praja, IPB University, Vocation School

Agribusiness Management Study Program

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Diterbitkan

2024-08-31

Cara Mengutip

Manalu, D. S. T., Nurindra, A., Gultom, C. K., Maulana, R. A., Rohimah, R., & Praja, M. R. F. H. C. (2024). ANALYSIS OF THE INFLUENCE OF SERVICE, PRICE, AND LOCATION ON CONSUMER SATISFACTION AT THE MIE GACOAN PAJAJARAN, BOGOR CITY. Jurnal Hexagro, 8(2), 153–164. https://doi.org/10.36423/hexagro.v8i2.1604

Terbitan

Vol 8 No 2 (2024): Jurnal Hexagro

Bagian

Articles

Lisensi

Hak Cipta (c) 2024 Asrisah Nurindra, Chintya Kenisah Gultom, Muhammad Rizky Firmansyah Hs Chandra Praja, Rohimah Rohimah, Revian Alif Maulana, Doni Sahat Tua Manalu

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